Blue Spike I // Jenny Holzer // 2001 // 306 1/2 x 5 1/4 x 5 1/4 inches // double sided electronic LED sign with triton blue diodes, stainless steel
You never know what you are going to find walking into The Standard Hotel in downtown Los Angeles. The main lobby is filled with a range of art works from an enormous hanging Calder mobile to graphic panels by Ryan McGinness. One striking piece is Jenny Holzer’s Blue Spike I. With a continuous text scrolling down the LED sign, you become entranced as the words move from top to bottom and find yourself standing in front of the screen longer than you intended.