A new type of canvas has arrived: water bottles. LIFE WTR has decided to use its bottle as a blank canvas for artists. Every three months new artists will have the chance to design a label for the bottle. The first group of artists’ creations have hit the supermarket shelves. The three artists are Jason Woodside, MOMO and Craig & Karl. Jason Woodside’s bottle evokes the feeling of lakes, oceans and water in varying shades of blue [bottle on the far left]. MOMO’s label reflects the bold murals he creates [bottles on the far right]. Craig & Karl’s bottle shows a geometric hand making the “OK” sign reinforcing it is good to drink more water [bottle in the middle]. Become #MoreInspired with your Craig & Karl’s “OK” bottle by taking selfies with the water bottle and posting them on social media, a collaboration titled Craig & Karl x You. Be sure to look out for the next three artists sometime in early summer!